Google+: Why it Makes Sense for E-Marketers
Google+ is the latest player on the social media scene. With 40 million-plus users, the social media network has carved out a niche for itself. Like they do via Twitter and Facebook, consumers are sharing content, engaging with new contacts and building communities on Google+.
Businesses, however, are still sitting at the red light as Google+ remains closed to business-specific pages. That's expected to change soon as the platform continues to evolve.
Yet businesses shouldn’t wait for the floodgates to open. Now is the time to turn your attention to how an investment in Google+ might make sense for your social media strategy. While the exact benefits still need to play out, the beta community is revealing some early takeaways aligned with the demand among e-marketers.
Consumers are already there
Acquiring over 40 million members in four months is something the social network can boast. That's made even more impressive by the fact it encompasses Google+'s early days of invite-only membership. The +1 sharing feature has 1 billion news stories, blogs and other types of content shared across the web per day. These numbers are right on par with Twitter and Facebook.
More will follow … even if they don’t know it
Further growth will come from among the 200 million people logged onto the family of Google services — Google Mail, Google News and Google Places. All of these pages contain a universal toolbar which Google+ sits on, making it easy for users to set up a profile, link to connections, receive notifications and access content. Simply put, Google+ will almost always be on and is just one click away.
A forum for targeted content
Circles, arguably one of the most popular features on Google+, makes perfect sense for businesses. It rejects a one-size-fits-all strategy that can scare off consumers. Users can sort their connections into bucketed lists any way they’d like to control who sees what information they’re sharing. Businesses undoubtedly will gain the same ability to segment customers or prospects, helping them to share relevant content to specific audiences. Facebook is already following suit, adding similar features in the past month.