3. Get people promoting your holiday deals on social networks. Slapping little blue birds and Facebook icons to the bottom of email messages is NOT email-social integration. If you really want to get your customers social during the most critical sales period of the year, then stream the latest posts, pins, photos and tweets about your brand directly into email campaigns. By showing people what's being said about your brand by other real people right now, they'll be more likely to get in on the conversation.
4. Holiday shopping? There's an app for that. If you have a mobile app that offers a great, native handheld shopping experience, then make downloading your app the primary call to action when your email messages are opened on iPhones, iPads and Android-based devices. If your app is already installed, include links in your email to launch the app rather than Web pages. When those same messages are viewed on a desktop, display default, Web-focused content. Device targeting technology makes real-time content decisioning like this possible.
5. Test in real-time. Every day between now and the end of the year is precious: Don't waste time analyzing test results in delayed-time when you can find out what works best in real-time and deploy the strongest performing versions of your emails on the fly. Test variations of copy and imagery and let your customers tell you what works best rather than deciding for them.
Email has long been the marketing department's workhorse and deserves your love and attention. Give your email program the gift of real-time technology and get more of your subscribers' mindshare and wallet this holiday season.