6 Ways to Optimize Your Online Community
A community isn't about just asking questions and getting feedback — although plenty of that goes on in communities. Nor is it about responding to and trying to fix negative issues that customers raise. It's about creating a sense of community among people with common interests, and then tapping into the community in multiple ways to get into the hearts and minds of customers.
Debi Kleiman is vice president of product marketing for Communispace, a provider of private online communities. Reach Debi on Twitter at @drkleiman.