Get Paid: Multiple Channels Add Power to International Campaign
Whatever channels and payment methods are employed, it is important to establish the facilities to respond quickly and thoroughly to customer queries and complaints. Early on in the sales process, provide mail, telephone and e-mail contact details to your customers so they can contact you easily.
Whether your company chooses to handle customer service in-house or to outsource, be sure to hire representatives who have strong written and spoken communication skills in the languages of your major markets.
Finally, have a strategy in place to deal with inevitable return and refund requests. Will customers return products to your company or to a local representative? How will they be refunded? Consistent treatment of customer queries and complaints greatly will contribute to repeat sales in each of your marketplaces.
Renée Frappier is marketing manager for PacNet Services Ltd., an international payment processing company based in Vancouver, Canada and Shannon, Ireland. She can be reached at firstname.lastname@example.org.