Get More Clicks: 5 Text Ad Strategies That Work
You may already know the basics of writing a text ad, but how can you increase clicks from your prospects? Here are five advanced text ad strategies you can try.
1. Research Competitors' Ads
Researching your competitors' text ads will help you get an idea of what they are advertising, such as a seasonal offer or specific product or service, as well as what keywords they are using. So, conduct a search for your top keywords and location to gather this information, and then write ad copy that differentiates your text ads from what's already showing up in the sponsored results.
2. Create Ad Groups
Ad groups allow you to create various text ads to entice clicks from people searching for specific types of products or services. For instance, a dentist could create one ad group for teeth whitening and another ad group for dental implants. When someone searches for a specific type of product or service, the text ad that is relevant to those keywords is displayed, helping to increase the chances of a click.
3. Use Dynamic Keywords
Dynamic keyword insertion is a tactic that dynamically inserts the specific keyword a consumer searched for into the copy of your ad. Because the consumer is searching for that specific term, they may be more likely to click on your ad if it displays an exact keyword match. Make sure that all the keywords you are bidding on make sense when used in your text ad, and that all possible keywords are relevant to your landing page and destination URL to improve your quality score and the customer's experience.
4. Consider Ad Extensions
Google AdWords' ad extensions provide additional information with your text ad that is outside of the constraints of the text ad format. Ad extensions not only provide further details about your business, but also give your prospects additional conversion paths to visit you. You can take advantage of various types of ad extensions to display details like your physical location, a click-to-call number and links to your site.