Social Butterflies: Fuel Your Gen Z Marketing
Rethink Your Grand Prize
Contests and sweepstakes are great ways to foster Gen Z's engagement with your brand, but make sure that the prize will get them excited. Unique experiences mean more to Gen Z than money, so offer them a chance to DO something special and watch the entries roll in. Anyone up for a walk down the red carpet?
As they grow into adults, marketers will have to continue to hone messaging to fit this generation's need for adaptability and authenticity. Trade the corporate tone for a more human one, and offer Gen Z unique experiences, sharing just a little bit of limelight. Make them feel special, and Gen Z will be good to you in return.