Gay Dolce & Gabbana Designers Apologize About Homophobic Comments, Social Users Still Sour
"Dolce" may be Italian for "sweet," but that's the opposite of what was happening on social media Monday to Dolce and Gabbana's reputation. Sour calls for boycotts multiplied on Monday, despite both Domenico Dolce and Stefano Gabbana apologizing on Instagram for the fabric gurus' comments about children of gay couples being "synthetic." The boycott movement began on Sunday with Sir Elton John's Instagram post ending in #BoycottDolceGabbana. Why didn't Dolce and Gabbana's apologies end the backlash?
1. They Waited Too Long to Apologize. On March 11, Italian magazine Panorama publishes an article quoting the former couple. On March 12, LGBT News Italia translates the sentence that sets off the most fury, "The only family is the traditional one. No chemical offsprings and rented uterus: Life has a natural flow, there are things that should not be changed."
On March 13, The New Civil Rights Movement runs a post containing the above statement and adds this: Procreation "must be an act of love," Domenico Dolce says, according to a Google translation. "I call children of chemistry, synthetic children. Uteri [for] rent, semen chosen from a catalog."
"The family is not a fad," adds Stefano Gabbana. "In it there is a supernatural sense of belonging."
At 7:30 a.m. on March 14, three days after fans began reacting to the statements, the Advocate publishes an article with all of this information. Shortly afterward, American fans begin reacting:
"Just threw my cologne away," writes Matthew Ray on the Dolce and Gabbana Facebook Page on March 14. "The smell of ignorance doesn't suit me."
None of the 24 replies to Ray's comment are from the brand.
Then the biggest hit comes on Sunday. Sir Elton John, who is raising two sons with his husband, posts this to Instagram along with the picture of Dolce and Gabbana that is in the media player, at right: