6 Free Steps to Practical SEM Keyword Development

Step One: Set up a remarketing audience in AdWords, says SEO Samba's Michel Leconte.

Step Two, Part A: Go to the webmasters' tools account/search queries, select a market, sort by position and highlight keywords.

Step Two, Part B: Focus SEO and PPC efforts on these keywords, especially those with rankings between three and 15.

Step Three: Go to Alexa.com and find your competitor's top keywords.

Step Four: One way to optimize for real-time search results is to experiment in Google Instant.