Four Hot Ideas for Renewals
So much emphasis gets placed on the arduous task of pursuing new business for your publication that not enough effort is left for the more important exercise of keeping the subscribers you bring in.
While the job of holding on to customers comes down to the quality of the editorial content for the most part, it's still the renewal that has to do the asking of customers to spend another year or two with the magazine or newsletter.
To give you some ideas of what's still hot and working in renewals, Jan Edwards-Pullin shares some of her insights from a speech she gave to Western Fulfillment Management Association members last year.
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