Four Automated Print Dos and Don’ts
As companies look to automated marketing tools to improve their speed to market with relevant communications, they will want to be careful not to equate “automated” with “unsupervised.” To effectively leverage the benefits of automated print workflow, marketers need to take heed of the following dos and don’ts presented by Jim Liszewski, president and COO of Dallas-based digital print provider WMSG Inc., at last December’s NCDM conference in Las Vegas.
DO … Anticipate future program data requirements. When in doubt, add the data field.
DON’T … Change data characteristics when submitting files to your print partner during the duration of the program. These include file type, fields and field attributes.
DO … Provide data in delimited formats where possible to reduce processing issues.
DON’T … Think the work is over after the program launch. Marketers remain an integral part of the data and output audit process throughout the program.