First Choice ER Uses Mail to Get Patients in the Door
There are lots of reasons why someone might want to visit an emergency room, but direct mail is probably the best, and safest one.
Mailer Name: First Choice Emergency Room
Date Mailed: October-November 2014
The rise of free-standing emergency departments across the country promises speedier care and more locations, among other conveniences. This postcard was mailed by a Texas-based network that is the nation’s largest and oldest chain of these healthcare facilities.
The front of the mail piece announces that the ER now runs for 24 hours. It invites residents to visit “anytime” by offering a “Free Starbucks Gift Card,” which is shown life-size.
The back of the card provides more information. It has a bullet-pointed list of services, which reinforces the “Real ER. Real Fast” slogan. And it shows the ER’s location on a small map, so that that the recipient merely has to bring the spot-glued card to find out more about how it differs from urgent care centers … and to get that free coffee card.
For a business or institution with a physical location, offering a premium to get people in for a simple look-see is a good way to build trust and goodwill.