4 Easy Ways to Get Great Results from Your Copywriter
Perhaps you're a small or large business getting ready to launch an advertising or marketing campaign. Or maybe, you're an ad agency or design firm with an overflow of work you can't handle without extra assistance. You don't have the creative talent in-house, so you know you'll have to call upon an independent writer and/or designer to assist you.
However, last time you did that you were not prepared. There were vital questions that the writer asked you and you didn't know the answers. It's no surprise that the end result was a lot of running around, a weak first draft of copy and endless rewrites. This cost your company lots of time and money.
This time the word has come down from your boss: "I want great results!"
You thought that was what you were going to get last time. You hired a talented writer and thought you had enough background information to supply her with. What will it take to get a great final product this time around — one that pleases you and, more importantly, your boss?
Working on any promotional literature, be it a simple brochure or an extensive direct mail package, is a team effort — a partnership created to develop the best tools for promoting your product/service. Each person in the partnership has certain responsibilities.
The purpose of this article is to help you be aware of your role — obtaining and organizing the valuable information a copywriter needs from you.
Being organized and prepared before you meet with the writer for an input meeting will save you time and money in the long run. And, it increases your chances of getting the results you're looking for — record-breaking ones.
Whether you're on the client side, a graphic designer, direct mail or ad agency executive, these steps will help you gather the appropriate information you need to pass along to your writer.