Finally, Best Buy sought to drive credit card applications around the holidays with a very specific incentive: no interest until 2010 on home theater purchases of $999 or more. In addition to a coupon that outlines this offer and is required for redemption, the 5˝ x 7˝, four-panel self-mailer also includes a little freemium: a “wow list” where the recipient can write down all of the gifts he needs to buy for his family and friends (Archive code #539-477176-0611).
One to Watch: American Express and Hilton Hotels teamed up for this interesting friend-get-a-friend offer. Mailed to current AmEx Hilton HHonors card holders, this 6˝ x 9˝ self-mailer invites recipients to “Plan your next vacation with up to two free nights” on the front panel, and a promise of “up to 20,000 Hilton HHonors bonus points” on the address side (Archive code #550-172047-0611K).
The interior panels explain the program: Card members refer friends and family to a unique URL to apply for an AmEx Hilton credit card and then receive 5,000 HHonors points for each person who is approved, up to 20,000 points. How the card member distributes these unique URLs is the especially interesting part: They use the four postcards that are perfed to the self-mailer. Each card features a photo taken at a different Hilton resort around the world, with tags such as, “I’m giving you an ocean of possibilities” alongside a picture of a snorkeler in Cairns, Australia, and “I want you to have some peace and quiet” over an image of a beachside gazebo in Mahe Island, Seychelles.
To entice new applicants, the postcards also feature a special offer for them: 10,000 HHonors points the first time they use their card and 2,500 points for each of their first four Hilton hotel stays. Each card also features a unique ID required during the application process; this ID is how AmEx will identify the referring friend.