B-to-B Insights: Face-to-Face
Do not underestimate the power of a simple e-zine as a lead-generating tool. Many of the inquiries I get about my services begin: "I read your e-zine, and ..."
Bob Bly is a freelance copywriter who has written copy for more than 100 clients including IBM, AT&T, Praxair, Intuit, Forbes, and Ingersoll-Rand. McGraw-Hill calls Bob “America’s top copywriter” and he is the author of 90 books, including “The Copywriter's Handbook.” Find him online at www.bly.com or call (973) 263-0562.