New Arrival: ExactTarget Releases Customer Management Solution
Company: ExactTarget, an on-demand e-mail and one-to-one marketing solutions provider.
Product/Service: Live Offers, a closed-loop solution for managing, delivering and monitoring intelligent offers to prospects and customers.
What it does: Live Offers is a management and coupon solution that can render e-mail offers at the time that e-mails are opened, instead of when they are sent, according to the vendor. The product lets retailers orchestrate campaigns with both distribution and redemption caps, as well as unique segment or subscriber specific offers.
For example, a retailer may provide an offer of "25% off" to the first 1,000 individuals that open an e-mail. The remaining individuals that open the message will get an alternate message of "Check Out the Savings" or another offer designated by the marketer.