New Arrival: eWayDirect Unveils Social Networking and E-marketing Tool
Company: eWayDirect, an e-marketing service provider
Product/Service: A social networking and e-marketing tool
What It Does: Enables companies' e-mail subscribers to create personal social networks residing in a branded community center with easy access to the sponsoring company's Web site.
Available as an integrated component of the eWayDirect e-mail marketing platform or as a stand-alone product, the tool is designed to increase opt-ins, revenues and search engine rankings through friending, clickthroughs and links.