European List Experience List Strategies That Worked for Three
Know Before You Go …A List Rental Checklist
• Select an international list broker.
A broker experienced in international lists and foreign markets should know which lists are working and be able to give you insight into your particular market, as well as recommend merge/purge bureaus, lettershops and postal services.
• Provide your brokerage firm with full details of the mailing.
The information should include: the offer, sample mail piece, customer profile, former list usage and response, mail quantity and your budget and timeline.
• Put your instructions in writing to avoid misinterpretation.
Professions and terminology aren't the same worldwide; Case in point: in the United Kingdom, what we in the United States call "nixies" are called "goneaways" while "expires" mean people who have died.
• Ask to see sample data.
As anywhere, the quality of a list depends on its source. Check to see that the list contains full postal codes and full first names and surnames.
• Draw up an agreement regarding nixies and de-duplication.
The agreement should be made before you receive the data. In the event that a large portion of the data cannot be used, you will have recourse.