Epsilon Targeting Introduces TotalSource Plus
Company: Epsilon Targeting, a provider of consumer information for targeted marketing
Product/Service: TotalSource Plus, a centralized database for marketers
What it Does: Enables marketers to pull specific segments from a database, including demographics, financial, lifestyles, market indicators and triggers for stand-alone campaigns. It can also overlay certain insights onto a client’s own customer file, providing a clearer picture of individual customers.