Epsilon and Facebook Partner to Help Brands Create Stronger Online Connections With Customers and Prospects
Epsilon and Facebook work to ensure that privacy and data protection are key tenets in developing their products. In the creation of these pre-defined categories, no personal information is shared between Facebook and Epsilon. Facebook users continue to have the same control over the ads they currently see on Facebook, whether they are targeted based on partner categories or not. Additionally, consumers can opt-out of receiving marketing messages and also understand the type of data Epsilon has by visiting Epsilon’s "Consumer Guide to Direct Marketing."
For more information about partner categories, visit Facebook’s blog.