Emma Introduces Email Results App, Industry's First Email Performance Measurement
Company: Emma, an email marketing platform
Product/Service: Metric, the company's latest iOS app
What it Does: Metric delivers real-time access to results from email marketing campaigns including opens, clicks and shares. In addition, the app provides email marketers with the Mailing Score, an analysis of a single mailing's performance in context with the millions of emails sent through Emma each day.