Email Campaign Archive Report: More Than 16,000 Emails Received in November
According to the Email Campaign Archive, a database of more than 400,000 archived email promotions, more than 16,043 emails, or an average of 535 emails per day, were received in November, an increase of 0.6 percent versus November 2009. The database is powered by the Who's Mailing What! Archive, a Target Marketing Group (TMG) product. (All About eMail is published by TMG.)
Other items of note about November email promotions archived include the following:
1. Word count trended down. In November, the average word count in emails was 360 compared to 428 in October, a drop of 16 percent. This is also down slightly from November 2009's average of 368.
2. Tuesday was the most popular day for sending email in November. This is in contrast to October, when Friday was the most popular day (Friday was the fourth most popular day in November). The most popular days of delivery and percentage of total email were Tuesday (19.7 percent), Monday (19.2 percent), Thursday (17.6 percent), Friday (16.7 percent), Wednesday (15.4 percent), Sunday (5.9 percent) and Saturday (5.5 percent).
3. Morning remains the most popular time for email delivery. Time of day for delivery remains heaviest from 8 a.m. to noon, and this time frame also saw the most significant growth when comparing November 2010 to November 2009. One-third of all email in November — the same as October — was sent during this four-hour window of time. About a quarter of November's total email was delivered from noon through 4 p.m.
4. The popularity of exclamation points in subject lines continues. In November, 35.4 percent of subject lines used an exclamation point, up from 27.6 percent in October. The next highest use of punctuation in the subject line was a percent sign, with nearly 20 percent of all subject lines containing one. “Holiday” was used in subject lines 8 percent of the time, followed by “gift” (7.7 percent) and “Christmas” (1.1 percent).
The two most repeated subject lines were:
"SB-Kids: Free Shipping on Orders of $95 or More"; and
"Teach your thyroid to burn more fat!"
Gary Hennerberg is a consultant and copywriter, who analyzes email data from the Email Campaign Archive. Gary also contributed two chapters to the recently published All About Email Creative. Gary can be reached at Hennerberg.com.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.