New Arrival: Eloqua Unveils New Campaign-Planning Environment
Company: Eloqua, a provider of automated demand generation applications and expertise for business-to-business marketers.
Product/Service: Eloqua Campaign Composer, a campaign-planning environment that is an enhancement to its Eloqua Conversion Suite.
What it does: The environment allows marketers to manage multipart campaigns in one environment. According to Eloqua, marketers can set up, execute and report on multitouch campaigns and group marketing assets such as e-mails, landing pages, Web forms and SMS messages into a single campaign. They then can deploy, analyze and adjust campaigns on the fly.