Conversions, Ahoy! E-Commerce the Pirate Way
Talk Like a Pirate Day might be a few months past, but that's no excuse to rule out some good advice straight from a scoundrel's mouth. Or, in this case, the pens of the sea-hardened mariners of ReferralCandy, whose new infographic on Pirate Metrics might just be what you need to take your e-commerce site to new swashbuckling heights.
Using the acronym of AARRR, the infographic illustrates five key points to move people along the plank of the customer journey:
- Acquisition: Show Up
- Activation: Do Something
- Retention: Show Up Again
- Referrals: Tell a Friend
- Revenue: Make a Purchase
Guiding your customers smoothly through these five stages can be tenuous, but this infographic might just be the fresh fruit your e-commerce program needs to avoid the perils of scurvy. With tips and advantages for each, you can learn the benefits and applications of insight at each stage.