I could have deleted when I got to the name of her father, Hassan, which would make Sylvia a very unlikely cousin. But I got hooked on the copy.
This Got My Attention
From -- Subject
Jeff Crider -- Story idea re: new option in camping
Denny
If you're looking for an interesting story, check out the 40th annual Pennsylvania RV and Camping Show this week in Hershey, Pa. The show runs through Sunday. Details are available at www.prvca.org.
In addition to towable and motorized RVs, the Hershey show features the nation's largest selection of "park models," a little known but increasingly popular cottage-type trailer product that people use as low cost vacation homes.
These upscale trailers are too big to tow. These 400-square-foot units come equipped with bay windows and lofts, which are popular for families with children or grandchildren. Many of them look like cabins, complete with log or cedar siding.
People can purchase park models for $40,000 or more and then have them professionally moved to leased sites in campgrounds or RV resorts, where they are permanently hooked up to water and power connections.
The Christian Science Monitor published a story this week on the growing popularity of park models:
http://www.csmonitor.com/2008/0908/p17s01-lign.html
You should also check out www.rptia.com, the website of the Recreational Park Trailer Industry Association. I can also give you consumer and industry sources if you're interested in developing a story.
Many thanks.
Jeff Crider
Recreational Park Trailer Industry Association
(760) 469-5905
When my wife, Peggy, and I ran the junk mail newsletter WHO'S MAILING WHAT!, we knew all our subscribers by name and were in touch and on the phone with many of them. With this e-zine and 30,000 subscribers, my regular contacts are with readers who submit comments. I didn't recognize Jeff Crider's name, but he addressed me as "Denny," which means he may know me, even though I don't know him. I kept reading.
The Secret to Marketing Success
Our E-mail Addiction - 1
I could have deleted when I got to the name of her father, Hassan, which would make Sylvia a very unlikely cousin. But I got hooked on the copy.
This Got My Attention
From -- Subject
Jeff Crider -- Story idea re: new option in camping
Denny
If you're looking for an interesting story, check out the 40th annual Pennsylvania RV and Camping Show this week in Hershey, Pa. The show runs through Sunday. Details are available at www.prvca.org.
In addition to towable and motorized RVs, the Hershey show features the nation's largest selection of "park models," a little known but increasingly popular cottage-type trailer product that people use as low cost vacation homes.
These upscale trailers are too big to tow. These 400-square-foot units come equipped with bay windows and lofts, which are popular for families with children or grandchildren. Many of them look like cabins, complete with log or cedar siding.
People can purchase park models for $40,000 or more and then have them professionally moved to leased sites in campgrounds or RV resorts, where they are permanently hooked up to water and power connections.
The Christian Science Monitor published a story this week on the growing popularity of park models:
http://www.csmonitor.com/2008/0908/p17s01-lign.html
You should also check out www.rptia.com, the website of the Recreational Park Trailer Industry Association. I can also give you consumer and industry sources if you're interested in developing a story.
Many thanks.
Jeff Crider
Recreational Park Trailer Industry Association
(760) 469-5905
When my wife, Peggy, and I ran the junk mail newsletter WHO'S MAILING WHAT!, we knew all our subscribers by name and were in touch and on the phone with many of them. With this e-zine and 30,000 subscribers, my regular contacts are with readers who submit comments. I didn't recognize Jeff Crider's name, but he addressed me as "Denny," which means he may know me, even though I don't know him. I kept reading.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.