Getting the aid through donors via e-mail meant getting the images through, and Relief International was able to do this with an e-mail marketing software solution that allowed them to easily embed the content of HTML e-mail images into their e-communications, ensuring their images were visible to recipients—even on e-mail clients set to keep images hidden.
Note, when not working with an e-mail marketing solution that provides this feature, it’s possible and advisable to design e-mails so that they still look good when images don’t display. The use of tables, alternative (alt) text, and background colors can all save an e-mail’s appearance when images are off.
• E-mail Isn’t Going Away
When questioned how often he checks e-mail, tech enthusiast and founder of Lockergnome Chris Pirillo recently wrote, “I don’t think I actually ever ‘check’ my e-mail. My e-mail program is never closed. I spend more time with my nose buried there than I likely do everywhere else combined.”
That sounds like someone who is willing to engage and ready to act on a dynamic e-mail from your company.
Ajay Goel is CEO of JangoMail, an e-mail marketing company that helps businesses reach customers and prospects in a highly reliable and personalized way. Goel can be reached at email@example.com.