5 Responsive Design and Cross-Screen Optimization Tips
- A one-second delay in page response can result in a 7 percent reduction in conversions
- 79 percent of shoppers who are dissatisfied with website performance are less likely to buy from the site again
Bottom line: fast loading site = higher user retention and loyalty = higher conversion rates.
4. Build for the Future
As of the end of 2013, 55 percent of Android devices do not support Flash (by having Jelly Bean and KitKat installed). And, like in all the iOS devices out there, the majority of devices on the market currently do not support the Flash plugin.
Relying on desktop-only environments to utilize the Flash plugin and ignoring mobile users will dramatically affect the user experience of the latter.
5. Monetize Your Website
No longer are display ads limited to Flash or images. With HTML5, you can create true cross-channel ads that will display on every device and adjust in size and content to the user's screen.
Responsive ads built in HTML5 can utilize features such as GPS, accelerometers, cameras and more—features that are unique to mobile devices. This opens up a new range of interactions and calls to action that can increase interaction, brand awareness and conversions.
Dynamic optimization and advanced targeting are two additional technologies that can be used in conjunction with an HTML5 campaign to leverage cross screen technology. Now you can target a user who uses a specific device with a specific operating system and even a certain app—providing pinpoint targeting accuracy and relevancy.
Responsive design for your website and your online campaigns allows you to rapidly adapt to and profit from the ever-growing mobile market. Leveraging versatile technologies and tactics, you can quickly adjust your content to please a lucrative mobile audience.