Dungarees’ Triggered Email Campaign Yields Positive Results
The email's subject line is personalized and relevant to its recipient. Sometimes, however, recipients have questions about the abandoned items. Dungarees’ triggered email campaign offers a way for recipients to easily get in touch with a customer service representative. "This allows us to be proactive in answering those questions," says Baldwin, who added that the questions are responded to immediately.
The item(s) in the abandoned cart is stored on Dungarees’ website. The triggered email includes a link directly back to the shopping cart to make purchasing the item that much easier for the recipient. Baldwin credits this as the primary reason for the increased conversion rate of 18.4 percent.
By being proactive and reaching out to consumers who abandoned a shopping cart with a triggered email campaign, Dungarees and its brands have seen positive results. A conversion rate of 18.4 percent from the triggered emails versus a 5 percent conversion rate on Dungarees’ website speaks for itself.