I always read it and send an email reply—thanking her for thinking of me and telling her that this story is not relevant to my beat, but ask her to keep in touch. Occasionally I'll pick up on the story and use it.
As a result, the P.R. rep has my Yahoo address, so she knows her client's information will reach me. From my point of view, I recognize her name, know she is a consummate professional and I will read her press release.
She has a contact; I have a unique source of information.
'Quick Coverage Questions'
This was the headline from Jim Bucci of "BULLDOG REPORTER: News, Issues and Best Practices for PR and Corporate Communications."
As an Editor for the Bulldog Reporter, a media relations trade publication, my job is to help ensure that my readers have accurate info about you and send you the best quality pitches. By taking five minutes or less to answer my questions (pasted below), you'll receive targeted PR pitches from our client base that will match your beat and interests. Any help or direction is appreciated. Here are my questions ...
Of course Bucci never heard from me, because his email was sent to my never-used AOL inbox. And he never bothered to call and ask if I received his survey. No follow-up. He is just another P.R. slob who can boast about his giant list of media contacts when, in fact, we are not contacts at all.
In the halcyon days of snail mail—where you paid big bucks to reach people—the USPS statistics were as follows:
● Consumer lists go out of date at the rate of 2 percent a month—25 percent a year—the result of people moving, getting married or dying. Thus a list not updated in four years was deader than Kelsey's nuts.