Does the Shoe Fit? How to Select Demographic Data to Enhance Yo
Use Demographics as a Marketing Tool
The final decision to purchase demographic data and the selection of overlay elements should be considered carefully based on these factors. Realize that demographic information is never 100-percent complete or correct, but it can be useful. Take plenty of time to consider how you will use data. Complete some test runs or walks to make sure your purchase will be a comfortable fit. Avoid the impulse buy, and go with the solid investment.
Christine A. Smiley, consultant with Kestnbaum, KnowledgeBase Marketing, has served as project manager on major analytical efforts for multiple clients over the past four years. With a master's degree in applied statistics from Purdue University, she has extensive experience in the development and application of statistical models. She can be reached at (312) 782-111360, ext. 232.