DMA Presents 2011 International ECHO Awards During DMA 2011 in Boston
ECHO Governors Award for Strategic Innovation
Target Audience: Business-to-Business
Category: Information Technologies
Agency: Ogilvy & Mather
Campaign: IBM Watson
This award is given to a campaign that took strategic thinking to a whole new level.
ECHO Green Marketing Award
Target Audience: Consumer
Client: Consumer Reports
Agency: GG Creative, Inc.
Campaign: Do’s and Don’ts, Lessons, Shopping Secrets Galore!
The Green Marketing Award recognizes the most creative and strategic use of eco-responsible marketing tactics to deliver outstanding results, from a response or a return on investment perspective, while producing impacts that affect the environment in positive ways.