DMA Data Governance Certification: Balancing the Marketing Rewards of Big Data With Its Risks
Marketers that ignore data governance will do so at their peril, especially now since some policymakers are considering holding marketers accountable for failure to take reasonable steps to protect their data. In the broader context of a customer relationship, and with responsible use and maintaining transparency and authenticity, marketers can meet customer expectations for real-time relevance and informed interactions.
For this reason, marketing industry leaders like the Direct Marketing Association are developing new tools, programs, and educational platforms that review the technological, legal, and policy contexts of current commercial data privacy challenges.
"DMA recognizes the importance for today's marketers to gain a further understanding of the policies and regulations driving commercial privacy approaches both in the United States and around the world," explains Linda Woolley, DMA's Acting President and CEO. "That's why, after years of development, we are launching The Institute for Marketing Data Governance and Certification".
The Institute for Marketing Data Governance and Certification is one of the few courses available that addresses today's data privacy challenges in ways that enable continued innovation. This comprehensive three-day course and certification is specifically designed for marketers who use, access, and live in the world of data and information. (Note: DMA is currently accepting applications for enrollment to its July course.)
No matter what, the realities of big data are not going away and marketers would be remiss to forgo the value in tapping in to all available customer data to be better marketers. Implementing marketing data governance best practice will ensure the very highest quality data. In turn, this will enable marketers to make more informed decisions about optimizing their efforts. That means higher marketing ROI, more growth for their brands, and increased personal success.