DMA Creates 'TruST Coalition' to Fight Unfair Internet Sales Taxation
"Applying a tax regime designed in the 1930s to 21st century e-commerce will not work," said Cerasale. "It is time for states to simplify their sales tax regimes. This is not the time for e-commerce to be bogged down with unfunded tax-collecting burdens that will harm economic growth and job creation. The TruST Coalition seeks to fix the American tax regime without impeding economic growth."
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world's largest trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.
In 2012, marketers—commercial and nonprofit—will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.