DM2-DecisionMaker Announces Event Marketing Service to Help Exhibitors Maximize their Event ROI
Oak Brook , IL — July 11, 2007 — DM2-DecisionMaker (DM2), a B-to-B direct marketing services provider, today announced the availability of a new service designed to help companies better prepare for and follow up after industry events, conferences and tradeshows. The service, DecisionMaker® Tradeshow 360, includes pre-scheduling of face-to-face meetings with qualified event attendees and prospects, qualifying leads generated from events, and adding new prospect contacts and companies that meet the exhibitor’s target profile. More information about the service is available at http://www.dm2decisionmaker.com/solutions_tradeshow360.asp.
“Our vision at DM2 is to increase the effectiveness of business marketers, sales professionals and research teams and to connect them with the decision makers in their target markets,” says Steve Rourke, VP and General Manager of DM2-DecisionMaker. “Trade shows can be a highly effective marketing channel if the right connections are made and the leads generated at events are truly qualified.”
“A recent Tradeshow Week magazine survey revealed that 73% of exhibitors say there is more pressure from corporate to prove event marketing ROI,” said Michael Hughes, Associate Publisher & Director of Research Services of Tradeshow Week Magazine. He added that, to respond to this pressure, “42% of exhibitors are increasing their pre-show promotion and 56% follow-up on leads more vigorously than in the past.”
According to the Center for Exhibition Industry Research (CEIR), 87% of exhibition attendees who visited an exhibit had no contact with that company within the previous 12 months. And, 54% of exhibition attendees said they plan to purchase one or more exhibited products within 12 months of the show. Therefore, it is essential to drive the right traffic to meet with exhibitors while onsite at events.
DecisionMaker Tradeshow 360 includes pre and post-show activities designed to make exhibitors’ event presence most effective with their best prospects. The service helps organizers and exhibitors maximize the return on their event investment and move prospects to sales-ready leads.