7 Direct Marketing Career Tips from Howard Draft, 2010 DMA Hall of Fame Inductee
Many marketers have looked to Howard Draft, chairman of Draftfcb and 2010 inductee into the DMA Hall of Fame, for thought leadership on the present and future of marketing. He recently offered Target Marketing these tips for marketers still making a name for themselves in the world of direct response and target marketing:
My other advice, both for direct marketing professionals and young professionals in general, include:
1. Find a mentor, someone of character, who is not necessarily your immediate supervisor. Someone who will look out for you, help you weigh choices and watch your back.
2. Don't be afraid to express yourself. You must have a point-of-view.
3. You are going to fail. You may even get fired. It happens. Be resilient. You can't mourn the loss and lose your confidence. There's no time for that in this business
4. Consider every fork in the road. Don't hide from decisions. Make them. Daily. Not making a decision in itself is making a decision to be stagnant.
5. Clear your head regularly. Even while technology has blurred the line between work and home and made the pace of work that much quicker, make sure you take some time to assess your work, what went well and what didn't, and set clear goals.
6. Also, even as technology has made communicating from afar that much easier, never pass up a face-to-face conversation. While I've embraced every new technology that's come along, I have never lost my preference for face-to-face meetings. Problems that are easy to spot in person can hide in emails, and when you know someone personally, it's much easier to generate ideas and solve problems together.
7. And finally, enjoy your success. Learn how to make your own luck and know what to do when it strikes. Enjoy the good choices you make and the success that follows, but don't take it—or yourself—too seriously.