Cover Story: Direct Marketer of the Year: Marisa Anne Edmund
That sense of humor shows up in her daily life, too. Adding a Lucille Ball quote to the mix, Edmund embodies the saying, "If you want something done, ask a busy person to do it." When she's not teaching "Body Blast," a cardio and core workout at Royal Fitness in Barrington, she's juggling the sports and activity schedules for her children—aged 3, 7 and 10.
Kirsten Bjork-Jones, EO's director of global marketing communications, comments to Edmund that, for most people, the expression is "One, two, three—go!" But for Edmund, it's "One, two, three—run!"
Gretchen Morris, EO's director of global catalog production seconds that sentiment by using one word to describe what it's like to work with Edmund: "Intense. But not in a bad way. Mari is not one to put anything off. Everything gets her immediate attention, and with equal weight. Whether it is a new global marketing campaign or an HR issue, she deals with issues head on. And she is an excellent communicator. Good or bad news, she does not keep us in the dark."
Getting back to talking about busy people handling multiple tasks, sometimes aspects of Edmund's life do end up crossing over.
For example, in 2009, Ruth P. Stevens recalls happily holding Edmund's 8-day-old daughter, Wynnie Anne Ay, in her arms "for a few hours during a board meeting. (She abstained from voting on issues.)"
That environment and level of trust may come from the culture Edmund helps foster in the family business that just earned a "Top Workplaces 2012" spot in the Philadelphia area (bit.ly/MVdeGB).
"We've created a family business culture," Edmund says. "And I think even though I'm part of the family, that we've also brought other key managers and staff in as shareholders, and they, too, feel like the family. So it's not that I am unique. I think we're all treated, to some end, as family shareholders."