Direct Mail Strategy: Birthday Greetings!
You may be wondering if a birthday program makes strategic sense for you. If you're at all interested, you should test and track. It has the potential to be an effective marketing tool for anyone who wants to strengthen loyalty, build value and differentiate themselves from the competition.
One more thing. The protection of personal privacy is a significant and valid concern for all of us. Unless it's appropriate, don't mention the person's exact age or other personal details that might make the recipient uncomfortable or suspicious. Just because you have the data and the technology to communicate it, doesn't mean you need to flaunt it.
And by the way, let me be the first to wish you a Happy Birthday, whenever that is.