The Digital Revolution: Yours for the Taking
Welcome to eM+C, a magazine dedicated to the digital revolution, which is changing the economics of business-to-business marketing.
There’s no question that marketing has experienced extraordinary challenges in the last few years. Marketers today have come a long way from first-generation Web sites and clunky mobile phones. In today’s Web 2.0 world, they’re experimenting with blogs, vlogs, RSS feeds and podcasts, mobile advertising, and Internet TV — to name just a few techniques. In short, there’s a whole new Internet emerging, and it promises to revolutionize marketing as we know it.
Digital technology also is changing the way consumers and businesses consume media, allowing them to access it when they want it and interact with it in the ways they want. The Internet empowers consumers and businesses to research, shop and purchase goods and services with speed and ease. Plus, it has the potential to replace all traditional delivery systems for video, audio, music and data.
But one thing’s for sure: The fundamental rules of marketing have not changed. A marketer’s goal today — as it has been for hundreds of years — is to find the best way to influence people’s opinions about the product or service being marketed. But new technologies and consumer demands are changing the way marketers think and operate.
This is where eM+C comes in. It fills a void for marketers looking to capitalize on the latest and most effective online marketing strategies and tactics. Our aim is to offer extensive coverage of every facet of e-marketing and
commerce, including search engine marketing and optimization; database marketing and analytics; direct response television; e-mail, video, viral and guerilla marketing; social networking; behavioral targeting; and Web analytics and optimization, among a host of other strategies.
Each issue will include a cover-story profile on a person or company that is changing the way the world buys, sells, transacts, interacts and lives. Also look for features that include valuable takeaway points, columns and
commentary, case studies, and more. You’ll see our next issue in November, and then we have at least six issues planned for 2008. And be sure to check out www.eMarketingandCommerce.com and our weekly e-newsletter and blog (all coming soon).
The main goal of eM+C, like all Target Marketing Group publications, is to provide actionable, strategic information that you can use to reach more people and serve them better, to market more effectively, and to increase revenue — all online.
Most importantly, we want to hear from you. We want to know your thoughts, opinions and ideas. And if you don’t like something we’re doing, please say so. We value your input.
Enjoy the digital revolution … it’s yours for the taking!