Did You Survive ‘Mobilegeddon’? Now it's Time to Thrive
Expectations have been that nonmobile-friendly website rankings would plummet in smartphone searches after Google's algorithm update on April 21. However, the pond surface is only showing a few ripples. Search engine optimization metric companies haven't seen major effects from the change; polls have shown that webmasters haven't felt any negative effect … yet.
You may believe that you've survived "mobilegeddon" without a mobile-friendly website, but Google warned that the algorithm could take several weeks to roll out. Perhaps you're banking on Google's statement that high-quality content can still result in mobile-unfriendly websites getting good search placement.
But as the saying goes, it ain't over 'til the fat lady sings.
Google wants mobile-friendly websites for mobile searchers, and what Google wants, Google gets. So instead of trying to outdo the search giant, embrace the idea of having an awesome mobile-friendly website to help increase your online sales. Everyone knows that sales via mobile devices are booming. For example, data from IMRG and Capgemini shows that mobile accounted for 40 percent of all U.K. online retail sales in last year's fourth quarter. And the latest update from Google confirms that the volume of mobile searches has now surpassed that of desktop searches.
Here are our tips for thriving in a post-mobilegeddon world:
1. Make sure your website is mobile-friendly using this Google tool.
2. Check your page loading speed on a smartphone. If necessary, improve speed using Google's PageSpeed Insights tool to determine if some page elements need to be removed or minimized.
3. Ensure your mobile-friendly website provides the best possible mobile experience by organizing your content.
- Create concise headlines. Long headlines must be a thing of the past; there's simply insufficient room to allow them to be displayed well.
- Get to the point quickly. Don't expect your mobile reader to scroll down to get to your key messages; deliver them at the top of the page. Desktop readers can skim read a page to find what they want, but smartphone users don't have this luxury.
- Use short paragraphs. Remove unnecessary content from your mobile site — without removing your important keywords. Your mobile audience will love you for it.
- Have a visible call to action, and ensure it's placed where it can't be overlooked.
4. Focus on mobile page design. Consider the following features: