Denny’s Zinger: Sell What Ya Got
In 1949, my mother said to book publisher Franklin Watts (who was my first boss in business), “Frank, you have a face like a Toby mug.”
One of Frank’s many aphorisms:
“Sell what ya got.”
In this era of instant gratification, customers expect delivery quick — that afternoon, or at worst in a day or two.
“Circling the Sun: A Novel” — The Conundrum
This is the new biographical novel of the fascinating British-born Beryl Markham. She settled in Kenya, where she was courtesan, adventuress and world-class trainer of racehorses. In 1936, Markham was the first woman to fly the Atlantic solo from East to West.
I saw notice of the title on July 24, and went to Kindle to download a sample. I was given two choices.
- Pre-Order on Kindle
- Add to Wish List.
Why no sample offer?
It turns out Ballantine Books embargoed it until the official publication date of July 28 — four days later.
However, I was invited to read any of 50 reviews of the book.
If 50 people read and reviewed it, why the hell couldn’t I see a small sample?
Takeaways to Consider:
- Lost sale.
- “Sell what ya got.”
- On January 2, 2014 I wrote a Zinger titled: “How to Launch a Book, a Product, a Service — Or Anything Else.” Check it out. Then go and do thou likewise.
Denny Hatch is marketing consultant, copywriter and designer. The author of four novels and 7 business books, his newest is “Write Everything Right!”
CLICK HERE to read the first 3 Chapters FREE.
For Kindle Edition information, CLICK HERE.
Denny can be reached at:
firstname.lastname@example.org • www.dennyhatch.com