Custom Postage Goes Commercial
6 Are obscene, pornographic, profane or derogatory.
6 Represent illegal activities.
6 Contain promotional messages. While URLs, logos and company names all can be used, messages regarding sales cannot. Similarly, stamps cannot be used as coupons.
6 Are used on mail efforts within the alcohol, tobacco or gambling industries.
Currently, the Postal Service has no plans to broaden the program beyond First Class, Priority and Express classes, but Barranca does not completely rule out an expansion of the program. “This is a test to measure what the impact is, what the segmentations are, what demographics are using it. This is for one year, and we have the option to extend it for another year,” he explains.