4. Don't Wait to Hashtag at the End
Many think that hashtags have to exist at the end of a tweet, but this is not the case. If hashtagging a specific word, do it where it exists in the conversation. One or two in the middle of a sentence will be just fine and can make your tweet look more natural.
5. Be Careful About Tragic Events
Twitter has proven to be great for spreading information quickly, especially in the wake of recent tragedies. That said, many brands jump on the hashtags of tragedies to send messages, even when it may make no sense for them to do so. While showing your support during a tragedy is fine, be careful not to use it as a marketing opportunity. Reach out to your customers who may be impacted, if appropriate, but do not feel obligated to use the hashtag in your message.
Hashtags in Twitter are a great tool, but don't abuse them. Learn to use them in a manner that works best for your brand. Continue being genuine, and your social media plan will continue to thrive.