Facebook Feature Protects Marketers From Blunders
During the past few years, as social media has become a bigger part of the digital marketing picture, there have been several highly publicized social media blunders by big brands. The most recent examples are the @Patriots tweet and U.S. Airways' graphic photo, which someone managing the airline company's Twitter account accidentally tweeted to a customer.
Some brands have multiple administrators on each account, so it can be difficult to hold marketers accountable for their mistakes. A Facebook Business Pages feature makes it a little bit easier to monitor posts—the name of the person who publishes each post is listed under the company name. [Editor's note: The link to the Facebook information about this feature will pull up a long FAQ. Look under, "If multiple people help manage my Page, how can I see who posted something?"]
This information is only visible to page administrators, not the general public. This behind-the-scenes update is an effective way for brands and agencies to see exactly who is posting each and every status.
To the average social media user, this may seem like a small update. But to brands and agencies, it's hugely important.
For agencies, this feature helps everything run smoother between the agency side and the client side. Not only does it give the clients peace of mind, but it reduces risk on our part when clients are also posting to the same pages.
As it stands, Facebook is the only one of the major social media platforms that has implemented this feature. If Twitter, LinkedIn, YouTube, Pinterest and the other big social channels aren't already working on this type of update, they should start.