Create Great Customer Experiences Online for Users With Disabilities
Brands can make their app or mobile website experiences delightful for everyone, including users with disabilities. If you are not creating great customer experience with such groups in mind, then you are not reaching a massive chunk of the global population.
Nearly 15% of the world’s population has some form of disability, as per the latest report from the World Health Organization. This constitutes to approximately 1 billion people.
Your App or Mobile Website Should Work for Everyone
When it comes to apps or mobile websites, a fair rule of thumb for marketers is to make a realistic difference and build incredible features on your platform that can be consumed by a wide variety of users.
Imagine a situation where you are browsing a website or checking your favorite app. For a moment, try to make your vision a bit blurry. Can you still use the app or browse the website? Is it bad, even if you enlarge it? That should give you a hint.
Every digital business should create interfaces that are more friendly and easy to use for all users, including those with disabilities.
Reports from a study indicate that users without disabilities experience three times higher usability than users with some form of disability. This can drastically improve by making apps and websites support task performance for users with disabilities.
Give users with a disability great customer experiences.
Your mobile web page is user-friendly only if it is apprehensible, operable, understandable, graspable and robust. Great UX design starts with knowing, understanding and including features friendly to such audiences, too.
There are a variety of disabilities that a business must accommodate while designing their apps or website. This group includes people with hearing difficulty, visual difficulty, as well as cognitive, neurological and physical disability.
“Disabilities are more than the most noticeable losses ... And anywhere from one in seven to one in four of us becomes disabled in some way before we reach retirement,” noted Harvard Business Review in one of its issues.
Although meeting the needs of these various users is not a time-consuming and costly process, it does demand attention to detail. Keep equal opportunity as your goal while creating your app or website.
- Make sure your app or mobile website is apprehensible
- Make sure your app or mobile website is operable
- Make sure your app or mobile website is understandable
- Make sure your app or mobile website is robust
Disabilities act compliant designs checklist suggested by skilled web designers include; expressive design and typography, voice user interface, virtual buttons and navigational aids. It is necessary to spot the preferences and requirements of these target audiences.
To help inspire any mobile website design or app design changes you'll be making, here is a list of a few interesting features that will help you to nail the experiences for users affected by disability.
Equal usability is a quality attribute for any system. Your app or website ratings stay high only if you manage to pass this quality test.
Mobile computing is at the pinnacle. Solutions developed in this context should also focus on improving the inclusion of the group with disabilities. By ignoring this factor, you will be put at risk for not complying with the conformance requirement. Some of the leading mobile app development companies today believe that the design has the significant role in the success of an app. Success comes only when the bar is set high. Neglecting a few percentages also can have huge impact on results.
In fact, Section 508 Law orders federal digital interfaces should provide accessibility to users with disabilities.
Remember, usability does not end with enabling access to perform a task; rather, it starts by facilitating the users to perform any task fast and quickly, without any friction.
Final Thoughts on Great CX for Users With Disabilities
Global Accessibility Awareness Day reminds each of us to talk, think and learn the possibilities, inclusion and consideration of users with different disabilities. If you are not in the scene, start planning. Include assistive technologies and features within your app or mobile web pages.
Enable the disabled.
The best way to ground your efforts toward such groups will be in identifying precisely what the results will be. Avoid getting mired in the clueless unrealistic engagement that makes your app or mobile page unfriendly.
Support accessibility. Build accessible, inclusive mobile apps and website designs. Accessibility allows you to tap everyone.
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