Copy & Creative 101: Success Is in the Details
Yep, the devil really is in the details. Which means you should never underestimate the power of the small stuff when it comes to boosting conversions and sales. Even an itty-bitty detail such as a single word, number or typeface can make a huge difference. It's all about writing and designing for response in today's multichannel marketing environment.
Next week, Patrick Fultz and I will be presenting the session “Design & Copy: Little Things You Don't Want to Overlook” during Direct Marketing Day @ Your Desk, a free virtual conference. Whether you're a writer, designer, creative director, approving manager or jack-of-all-trades, this is your chance to learn what works from two experienced creative pros.
In advance of the virtual conference, we’ve decided to share three quick tips:
- You’ve got to stop skipping email preheaders, or just considering them as housekeeping copy. They’re so much more! Use them as tools of engagement.
- Adding color is more than cosmetic technique; instead, use it to organize and lead your reader's eye through your marketing message.
- Think twice before putting too much copy in all caps. Think thrice before putting too much copy in reversed type. How much is too much? Find out Thursday, March 10th.
In less than a lunch hour, you'll discover how to fine tune everything from preheaders and photo captions to banner ads, landing pages, sales sheets and calls to action. We’ll be presenting before and after examples, as well.
And finally, come prepared to ask questions. Those that don't get answered during the session will be covered in one of our upcoming articles in Today @ Target Marketing. So what are you waiting for? Register now!