The Story of Storytelling: Content Marketing's Next Step
Once upon a time, there lived a successful integrated marketing strategy. At the heart of the peaceful—and profitable kingdom—lay a great power: storytelling. Even though much of the focus in today's marketing press is on hot trends like content, less talked about is what the content is all about. Without a central story, what's the point? Storytelling can power your marketing campaign to levels only seen in flights of imagination. A new—and massive—infographic from the folks at ReferralCandy provides a detailed look into the art of storytelling.
One of the most revealing moments of the piece comes in a contrast of what storytelling both is, and isn't. Even though it might seem easy—"Oh, tell a story! Of course!"—there's a reason that Shakespeare still sells centuries later, and every mommy blogger-turned-author doesn't.
- Useful in a narrative
- What motivates your team
- What your brand stands for
- About engaging your customers
- Emotional and engaging
- A beginning, a crisis and a resolution
- An interaction between your customers and your brand
- Any 10,000 word article
- Your sales goals
- An advertisement
- About your brand
- Something "cool" that happened
- A sales pitch
Contrast those two lists, and you might be able to take a strategy where content is just king, and turn it into a marketing strategy where it's king of the universe, instead.