Connect With the Boomer Market Online
Don’t overlook online channels when putting together a marketing plan for the boomer market. According to Mary Furlong, CEO of Lafayette, Calif.-based Mary Furlong and Associates, an agency specializing in the boomer and senior markets, boomers are the most wired adult market.
Indeed, boomers turn to the Internet to find answers to serious questions—ranging from health-related concerns to real-estate questions—which is an indication of their comfort level online, notes Furlong.
“Sometimes marketers think, ‘I’ll just reach them through magazines and newspapers.’ But I think the new ‘Aha’ is to reach them through their BlackBerrys and reach them online,” says Furlong.