Confessions of an Email List Renter
4. The economics work: There’s no point in any lead generation tactic that doesn’t pay off. Keeping not just the media costs in mind but also the creative, strategy and project management time, do the conversion numbers justify the expense associated with the effort?
5. Hot list available: This is the 30-day or 60-day set of new opt-ins to the list. You typically pay more for this audience, but they tend to be, as with any new subscriber, the most responsive to email offers. It's almost always worth paying for in my experience.
6. Call to action is clear: All the best intentions of audience targeting are lost if the direction given the recipient, and the benefit associated with it, isn’t clear in the messaging.
Add all of these elements up and there are significant barriers to most email list rental opportunities since this combination of factors frequently manifests itself as an expensive, low-volume approach where the economics are tough to come by. But if the situation is right, email list rentals or purchases can be a supplemental lead acquisition approach to add to your mix.
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