Communicate Your Brand to the Modern Consumer With Product Packaging
Single Use and On-the-Go Products
Products sold in single-use packets appeal to the modern consumer, who tends to be on the go. Many people, particularly women in the workforce or with families, simply don’t have the time to engage in a long, draw-out beauty regimen every day. Ease of use and transportability are paramount, so single packets that can easily slip into a purse or jacket pocket are valued. Additionally, single use packets are also seen as more hygienic, especially with products like face creams that are traditionally packaged in small tubs where the consumers’ hands will be in repeated, direct contact with the product, potentially spreading germs and bacteria. Whenever possible, single use products should be packaged in compliance with TSA guidelines, to make them a convenient option for those who regularly travel.
Communicating Your Brand Message Through Packaging
Is your product line meant to appeal to the busy corporate businesswoman? The all-natural mom who only buys organic? Teens? The only way to reach you key target audience is through the development of a clear, focused brand message. As packaging is often the first part of your product that the consumer interacts with on a retail shelf, packaging design should focus on clearly communicating your brand message and stand out as appealing to the modern consumer.
Michael DiFranco serves as the VP of Marketing at JohnsByrne. Celebrating its 56th year of operations, JohnsByrne Company is a custom packaging and print solutions provider catering to major brands in health and beauty, food and beverage and consumer products. With a culture built around innovation, quality, design and speed, the company's offerings span value added folding cartons, specialty packaging and high impact direct mail. To learn more about these and other services, visit www.johnsbyrne.com.