ChoiceStream Launches Audience Targeting Platform CRUNCH
Company: ChoiceStream, a provider of personalized marketing solutions
Product/Service: CRUNCH, an audience targeting platform
What it Does: Enables brands to find qualified prospects regardless of where they are online, helping advertisers achieve reach in the most cost-efficient way possible. CRUNCH combines a proprietary database of consumer intentions from partners with select sources of behavioral data to customize the audience most likely to respond to an advertiser’s display ad campaign.