Canyon Ranch’s Direct Mail Magazine Focuses on Destination Travel
A health and wellness resort uses direct mail to reach out to travelers who want to strengthen the bonds between body and mind.
Mailer Name: Canyon Ranch
Date Mailed: November 2016
Connection, its magazine, centers on content that offers inspiration to customers. Helping people lead better and healthier lives is goal of Canyon Ranch. Or as the Fall/Winter edition would put it, the “intention.”
Intention is “a passion or core belief” that you feel first before thinking about it. Assuming that it is a healthier physical and spiritual life, the magazine sets out to show how Canyon Ranch can provide a “practical path.”
The Zuckermans and other Canyon Ranch experts offer their own perspectives on intention. Their dedication to improving the well-being of their guests helps add to their credibility.
A 2-page spread reminds the reader that eating should be done mindfully, with awareness of your appetite. A recipe for low-calorie Almond Pear Torte is included, and with a pointer to check out a video for more tips.
The only actual offers appear on the next-to-last page of the magazine. Special rates are teased for the two resort locations in the United States. And, some popular events for both are listed with a basic description and set of dates.
Your effort to help grow your relationship with your customer requires a long-term commitment.